Puregold’s Commitment to Empowering MSMEs
Multi-channel retailer Puregold showcased its dedication to supporting micro, small, and medium enterprise (MSME) owners through the Negosyo Convention 2024. This event, held at the World Trade Center in Pasay City, gathered over 12,000 members of the Tindahan ni Aling Puring program.
The Tindahan ni Aling Puring Program
The Tindahan ni Aling Puring program, now in its 20th year, plays a vital role in Puregold’s mission to empower MSMEs nationwide. This program caters to various small business owners, including sari-sari stores, karinderyas, bakeries, mini-groceries, and food service enterprises.
Celebrating Milestones
Susan Co, the chairman of Puregold Price Club, Inc., highlighted the significant milestones reached by Puregold, including nearing 500 stores and the 20th anniversary of the Tindahan Ni Aling Puring program. She emphasized the importance of the “Always Panalo” mindset in business endeavors.
“‘Panalo’ is not just a goal but a way of life. Puregold is committed to innovating and inspiring all Ka-Asensos in the years to come,” said Susan Co.
Star-Studded Convention
Celebrities such as Belle Mariano, Marian Rivera, Alden Richards, and Joshua Garcia graced the convention, adding excitement to the event and drawing cheers from the attendees.
Supporting MSME Members
The Negosyo Convention serves as a platform for Puregold to demonstrate its unwavering support for its nearly one million MSME members. Over 120 partner brands, including Monde Nissin, Nestlé, Unilever, and Coca-Cola Beverages, participated in the event, showcasing their commitment to empowering local businesses.
“The strong participation of our brand partners and Aling Puring members reflects the trust and confidence they have in us. We are dedicated to equipping our members with the best prices and goods to serve their communities effectively,” stated Ferdinand Vincent Co, President of Puregold Price Club, Inc.
Empowering Business Owners
Through exclusive deals and promotions, the convention offers a wide range of goods and commodities to help business owners maximize their budgets and improve their operations. Puregold’s cost-saving initiatives and innovative programs aim to support Filipino entrepreneurs in growing their businesses.
