About Desi Matters Productions
Desi Matters Productions, a pioneering Indian-owned entertainment company, recently celebrated its remarkable 10-year journey with a vibrant and joyous affair dubbed the “Baisakhi Fest 2024.” The event was held on April 13 at the Hilton Manila Ballroom in Newport City, Pasay City, bringing together Indian expatriates, local business owners, and community friends for an evening filled with music, dance, and festivities.
Founding and Vision
Founded by Rav Singh, Desi Matters Productions started as a small endeavor catering to the Indian community in the Philippines. Recognizing a gap in the local entertainment scene, Singh, who began as a DJ, aimed to introduce Filipino audiences to the rich tapestry of Indian arts and culture.
- Desi Matters Productions started as a small entertainment company catering to the Indian community in the Philippines.
- Rav Singh, the founder, identified a lack of Indian performers and productions in the local entertainment scene.
Evolution and Expansion
From its humble beginnings, Desi Matters Productions has grown into a multifaceted entertainment powerhouse with two subsidiary arms: Desi Matters Studio and DMS Prime. While Desi Matters Studio focuses on media production to immortalize life’s precious moments, DMS Prime specializes in organizing corporate events and developing marketing strategies.
- Desi Matters Productions has evolved into a multifaceted entertainment company with Desi Matters Studio and DMS Prime as subsidiary arms.
- Desi Matters Studio is dedicated to media production, while DMS Prime specializes in corporate events and marketing strategies.
Cultural Exchange and Future Plans
Reflecting on the progress of India-Philippines cultural exchange, Singh highlights the joint efforts of the community and governments in showcasing the vibrant Indian culture. Desi Matters Productions aims to further expand its presence in the Philippine entertainment industry and venture into Philippine cinema.
- Significant progress has been made in India-Philippines cultural exchange over the past decade.
- Desi Matters Productions plans to expand into Philippine cinema and focus on DMS Prime for corporate solutions.
Upcoming Initiatives
As part of its cultural exchange initiatives, Desi Matters Productions produced “As The Moth Flies,” a short film directed by Gayle Oblea. Additionally, the company plans to organize a fashion event featuring Indian or Bollywood-inspired collections by Filipino designers.
Sponsors and Partners
Baisakhi Fest 2024 was organized and coordinated by Beyond Logistics Events, with sponsorship from various partners including Shroff Travel, PAGCOR, and more.