Ivana Alawi: A Multifaceted Talent
Ivana Alawi is receiving accolades for her remarkable performances on screen, notably her recent portrayal as Coco Martin’s love interest in “FPJ’s Batang Quiapo.” Alongside her acting career, she has established a strong online presence as one of the most popular YouTube vloggers in the Philippines, with a massive following of over 17.8 million subscribers.
Entrepreneurial Ventures
Despite her demanding schedule, the 27-year-old star is deeply involved in her entrepreneurial endeavors. Alawi is the proud owner of two successful beauty brands, Ivana Skin and AiBeauty. These businesses hold a special place in her heart, serving not only as a source of income for her family but also as a secure fallback for her future outside of the entertainment industry.
Success in Live Selling
Alawi has found significant success in live selling, particularly through her partnership with TikTok Shop, which commenced over a year ago. She credits the platform for revolutionizing her approach to selling products and engaging with her audience in real-time.
Family Collaboration and Financial Planning
For Alawi, the revenue generated from her beauty brands is a family affair. She emphasizes the importance of having a diversified income stream, with earnings from acting invested in properties and savings. Her family plays a crucial role in her business ventures, contributing to their shared success.
Time Management and Flexibility
Despite juggling her roles as an actress and brand endorser, Alawi appreciates the flexibility that live selling offers. She values the ability to connect with her audience at various times of the day, allowing her to balance work commitments and personal life seamlessly.
Exciting Future Endeavors
As the newest face of TikTok Shop, Alawi is set to lead the platform’s upcoming 6.6 campaign, promising engaging interactions and exciting giveaways for her followers. Her dedication to providing value to her audience is evident in her commitment to delivering surprises and giveaways during her live streams.
TikTok Shop’s Empowering Platform
Alawi’s recent involvement with TikTok Shop coincided with the Pilipinas Summit 2024, themed “One-Stop Shop Empowering Sustainable Business Growth.” The event showcased how TikTok Shop’s innovative platform, which seamlessly integrates content and commerce, empowers businesses of all sizes to thrive and expand their reach.
