Kathryn Bernardo Renews Partnership with TCL Electronics
Good things continue to come Kathryn Bernardo’s way as she renews her partnership with TCL Electronics. The actress expressed her excitement during the contract signing session at Baked Studios.
The Partnership
The partnership was sealed with Loyal Cheng, TCL PH Chief Executive Officer; Shae Xiaoling Yu, Marketing Head; and Joseph Cernitchez, Brand Manager in attendance. This collaboration holds special significance for Bernardo, who fondly recalls growing up with the TCL brand.
Memories with TCL
Reflecting on her childhood memories, Bernardo shared, “I would remember that big gray box, there was no smart TV yet. I only have good memories with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”
“I didn’t expect that one day, I’d be their brand endorser. It’s indeed a humbling experience for me because I grew up with TCL. And now, they’re offering other products like air conditioners, washing machines, and refrigerators. As for the TVs, they have more options and features. It felt like the brand likewise grew.”
Brand Message
Aligning with TCL’s brand message of ‘Inspire Greatness,’ Bernardo’s journey serves as an inspiration to many. Fans admire her as a symbol of empowerment and ambition. TCL remains committed to creating innovative products that enhance the Filipino lifestyle.
Executive Praise
The executives at TCL have praised the actress, with TCL Electronics Philippines CEO Loyal Cheng stating, “We are thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives.”
Upcoming Campaigns
Bernardo will be the face of upcoming campaigns for TCL products, including TVs, washing machines, air conditioners, and refrigerators. Expressing her joy, Bernardo remarked, “For someone who has grown up loving TCL, it’s a happy feeling to be part of their biggest campaigns this year.”
