Oatside Pocket Festival at Bonifacio High Street
A unique and flavorful health event is set to open today at Bonifacio High Street on 9th Avenue, BGC, Taguig City. Dubbed the Oatside Pocket Festival, the two-day activity will mark the brand’s pocket pack series launch.
About Oatside Pocket Festival
An oat drink product originally available in Original and Chocolate, the festival will introduce Oatside’s new Oat Latte variant.
Interview Insights
In an interview this week, brand CEO Benedict Lim shared, “We started in the Philippines in 2022 with [the brand’s] 1-liter range, and we’ve had a great reception from cafe partners and consumers across the country. People love that our oat milks are low in sugar but don’t feel like a compromise on taste, which resonates with our mission of being the plant milk for people who don’t care for plant milk.”
“We are so excited to share our new range of pocket packs with Filipinos, with a convenient on-the-go format, and also introducing the new Oat Latte,” added Lim.
Expansion Plans
“It’s been amazing to see the warm reception the Philippines has given Oatside since launching. It’s been our aim to make oat milk more accessible to the everyday Filipino, [which] is why we’ve been raring to launch the 200 ml pocket packs. They are convenient to bring with you wherever and are already available at 7-Eleven, Uncle John’s, Lawson, and more, as well as Puregold, Landmark, Landers, All Day, and other leading supermarkets nationwide,” expressed country manager Mario Dagdag.
Exciting Activities
The two executives excitedly promised the public that they could expect the brand to come alive as they transformed Bonifacio High Street with activities and areas for colorful, Instagram-worthy installations, mini-games, and, of course, tasting booths.