Samsung’s Response to Apple’s iPad Pro Ad
Samsung recently released a video titled ‘UnCrush’ that seems to be a direct response to Apple’s controversial iPad Pro ad. Let’s delve into the details:
The Controversial Apple Ad
Apple’s ad showcased the destruction of creative tools to highlight the capabilities of the M4 chip-powered iPad Pros. However, the ad received backlash for its dismissive tone towards creatives, leading Apple to issue an apology and pull it from television.
Samsung’s ‘UnCrush’ Video
In response, Samsung’s ‘UnCrush’ ad takes a dig at Apple’s approach. The caption ‘We would never crush creativity’ sparked mixed reactions, with some praising Samsung’s stance while others found it controversial.
Samsung’s video features a scene resembling the aftermath of Apple’s ad, including a destroyed guitar. The ad concludes by teasing the upcoming Samsung Galaxy Tab S9 Series with Galaxy AI integration.
Analysis and Comparison
While Apple aimed to showcase the versatility of the iPad Pro, it seems to have missed the mark with its execution. On the other hand, Samsung’s trolling approach, although attention-grabbing, may not align well with the message they intended to convey.
Now, the question arises: Which brand do you think delivered a more effective advertisement? Are you inclined towards the new iPad Pro or the upcoming Galaxy Tab S9? Share your thoughts!