Taylor Swift | The Eras Tour Breaks Records
“Taylor Swift | The Eras Tour (Taylor’s Version)” has set a new record on Disney+ by garnering 4.6 million views in just three days. This achievement solidifies its position as the No. 1 music film on the platform.
Fan Engagement
Taylor Swift fans flocked to Disney+ over the weekend, collectively watching a total of 16.2 million hours of the 3.5-hour concert film. This exclusive showcase on Disney+ offers viewers the opportunity to experience the entire show for the first time, including songs that were previously only performed at live concerts.
Unique Performances
Viewers were treated to performances of new songs like “cardigan” and four additional acoustic renditions: “Maroon,” “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.” These unique additions added to the allure of the concert film.
Global Success
“Taylor Swift | The Eras Tour” by the 14-time Grammy-winning artist grossed an impressive nearly $262 million worldwide at the global box office, showcasing the immense popularity and success of the production.